Pay per click search engines (PPC) has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking. On this page you will find selected PPC search engines, as well as resources that will help you make the best out of these marketing tools.
The major pay-per-click search engine in the US is Yahoo! Search Marketing (previously known as Overture and GoTo), which delivers paid results to many of the major search sites, MSN, AOL, Yahoo! and Lycos included.
Equally important is Google's Adwords program, which gives you access to the search engine result pages of Google. The Google Adword text ads may also be displayed on web site (like for instance Pandia). If you want to reach as many potential visitors as possible, Yahoo! Search Marketing and Google Adwords will deliver. In Europe Espotting is also important. However, if you want to go for some of the more popular search queries, these search engines can be very expensive.
The smaller PPC services may also be of use. Admittedly, nearly none of them reach any of the major portals, but they do deliver results to a wide array of metasearch engines, and you can get clicks for a very reasonable price indeed.
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The leisure and recreation industry continues to rapidly develop and plays a major role in the economic life in Ireland and internationally. Government initiatives for healthy lifestyles, National and international sports achievements, a booming tourism industry and individual interest have all contributed to the industry’s development.
The effective management of leisure and recreation organisations is receiving much interest and is a vibrant and expanding area. Many of these organisations are operating in diverse and dynamic business environments requiring specific management expertise.
This honours degree programme in Leisure and Recreation Management prepares students to design, manage and deliver tourism, leisure and recreation services to a variety of people in diverse settings. This industry is one of the largest and fastest growing global industries and requires high levels of professionalism.
Year 1
Six mandatory subjects provide foundation knowledge in core business areas and disciplines. An important feature of the design of this honours degree programme is that the first year of the programme will be common with the first year of the School’s established BA Degree in Marketing. This means that the first year consists of a set of six mandatory modules that are common to both degree programmes. This is a deliberate strategy designed to allow students the flexibility to switch between programmes at the end of their first year of study.
Year 2
Student knowledge in the key business disciplines is further developed and they are introduced to principles of tourism leisure and recreation that will underpin subsequent studies. This provides the student with a superb grounding in key general business practices as well as gaining specific, valuable skills in the recreation and leisure area.
Year 3
At final year, students study Business Strategy alongside a range of specialist leisure and recreation modules including Leisure and Recreation Operations, Leisure and Recreation risk Management. A project affords the opportunity for students to apply specialist knowledge to practical work situations. This degree has been introduced further to strong demand identified in the Irish marketplace by employers and industry bodies. Subjects at Level 2 and Level 3 have been selected further to careful and considered discussions with employer bodies.
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