How AdSense can Make You Money

Guest post by Mike Hammond

As a web publisher, there are many things you can do to monetize your websites and bring in a little (or sometimes a lot) of extra cash. One of those ways is Google AdSense, which is a great way for making money online. In this article we will take a look at exactly what it is, how it works, and how to use AdSense to make money online.

What is Google AdSense?
Google provides many services to webmasters and online businesses alike. They can help you to analyse your web traffic, optimise your web pages for better search results, and much more. The services we are interested in for the purposes of this article are the two related programs, AdSense and AdWords. At one time a revolutionary concept in online marketing, AdWords is a program that enables online businesses to advertise their websites alongside relevant content all over the web, in exchange for a fee every time an advert drives a visitor to their site. Those adverts, however, need places to be shown and this is where the partner service AdSense comes into play. AdSense is the other side of the coin, and the part that we as publishers are the most interested in to make easy money online. AdSense pays publishers that display adverts on their pages every time someone clicks on them.

How Does AdSense Work?
Google AdWords and AdSense are extremely clever technologies. By utilizing some sophisticated techniques, Google can basically analyse all of the content on your web page to show AdWords adverts on your site that match up with your content. For example, if you own a website about DIY and utilize AdSense on that site, the adverts will be targeted specifically at the DIY niche which in turn means more people are likely to find them useful. Simply put, by displaying relevant adverts on your website from Google, every time someone clicks on one of those ads, the advertiser gets charged and you get paid.

Easy Money
To get started with Google AdSense advertising and to start making money from your websites, all you need to do is sign up for an AdSense account. Once you have registered, Google will provide you with a small snippet of code to place wherever you want the adverts to show up. The adverts can easily be customized, come in all shapes and sizes to fill any advertising space you may have, and will nearly always match up to your website’s content with no extra effort on your part at all.

While in the beginning things can be slow, don’t give up! Sometimes it is simply about finding the right balance or the correct placement for your adverts, and of course you need the traffic coming in before you can monetize it. If you don’t have enough traffic visiting your sites and you want to be able to make money easily then you will have to spend time up front in optimising your site and adding content to improve your search result placement. Don’t be disheartened if you don’t make a million straight away, eventually most websites can become steady earners from AdSense alone if given enough TLC to begin with.

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The Biggest Adsense In the World

Are your curious to know who some of the biggest Google Adsense earners are? I know that I was interested to know who the best are so I could check out their websites and see how I could possibly earn as much money as these people do. I realized from most of these sites that sites with user generated content usually ranked pretty highly for Google Adsense earners. It seems that these “community” type sites do tend to get a lot of traffic and we all know that traffic = money. So without any more delay here are a list of the top 8 Google Adsense earners as collected from online resources.

1. Markus Frind - PlentyOfFish.com - $300,000 per month

If you haven’t heard of this guy yet you should check out the website plentyoffish.com. He is the person who created this free online dating website from his appartment all by himself. His website soon become one of the largest dating websites online. I have actually tried out his website myself and can see how it can be interesting and attract a lot of visitors. The graphics and layout of the website is nothing fancy at all but the functionality is all there and its fast to use.

There have been many of doubts that he wasn’t making that much money so he made those people silent by posting this on his blog. According to his blog this represented two months worth of Adsense earnings.

2. Kevin Rose - Digg.com - $250,000 per month

Kevin Rose started Digg.com in December 2004. It is a social marketing site that is mostly news, video, and pictures that are submitted by users for other users to read about and view. Basically what happens is you can signup for an account and you can submit a “news story” and other people can view it and if they like it they can “Digg it” and this boosts the rating of the post. If it gets enough Diggs it will appear on the Frontpage of the site and will get tons of traffic. Digg has both Google Adsense ads and Federated Media ads. It is estimated that he earns roughly $250k a month from Adsense alone.

3. Jeremy Schoemaker - $140,000 per month

ShoeMoney is considered to be one of the greatest Internet Marketers out there. He is very good with search engines and knows how to setup his sites to get optimal traffic to them. In one of his best months with Google Adsense ShoeMoney earned $132,994.97. You can imagine it was probably pretty difficult for him to cash a check of that size!

Unlike most of the other Google advertisers ShoeMoney makes his money from hundreds of sites and thousands of domains.

4. Jason Calacanis - Weblogs, Inc. - $120,000 per month

Jason Calacanis is the creator of Weblogs. Weblogs is a network of blogs and it was apparently making roughly $4,000 a day from Google Adsense! He eventually sold the company to AOL for a reported $25 million. He also announced his retirement from blogging earlier this year (July 2008). He is now focusing on his email campaigns instead.
5. David Miles Jr. & Kato Leonard - FreeWebLayouts.net- $100,000 per month

According to a Washington Post article these 20 year old’s claim to be making $100,000 a month from their site FreeWebLayouts.net which offers free Myspace templates. That is pretty impressive for a couple of young guys that are offering free Myspace templates!

6. Tim Carter - AskTheBuilder.com - $30,000 per month

Tim Carter is a licensed master plumber and carpenter with his own radio show. He started his website up in 1995 with his primary focus to cater to an avid following of fellow builders on the site. In April 2004, Carter learned about Adsense for content sites and he put it on his site. With minimal effort and time he optimized his website and his Adsense earnings grew from $1,500 to $7,500.

There was a Google case study done on Tim Carters earnings with Google Adsense. You should definately read it by clicking HERE. Read the results section because it gives a bunch of helpful tips on how he increased his revenue with Google Adsense.
7. Joel Comm - e-book - $24,000 per month

Joel Comm is a get rich quick guru. He wrote an e-book, What Google Never Told You About Making Money with Adsense. With his e-book and his website he earned $23,458.46 between Nov 2005 and Dec 2005. Check out his Google account stats here.

8. Shawn Hogan - DigitalPoint.com - $10,000 per month

Shawn Hogan is the creator of the forum DigitalPoint. This forum is a very usual forum with lots of information about: Search Engines, Marketing, Business, Design & Development, and Products & Tools. In a New York Times article it stated that he was making roughly $10k a month with Google Adsense.

The members of his forum speculate he is now making around double of what he was making in 2005 when this report was published in the New York Times.

So there you have it, the Top 8 Google Adsense earners. This list might be slighty out of date and there could be some new people in this list but this is the list I was able to pull from collecting information on the net. So check out these sites and see if you can strive to earn as much as these people do with your website or blog.

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Tips For Maximum Adsense Content Relevancy

One of the most essential aspects of getting the most out of your involvement with Google’s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual advertising from Adsense.

FIRST THINGS FIRST.
Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.

KEYWORDS MATTER.
You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.

METATAGS.
Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.

LOOK FOR LACKLUSTER CONTENT.
Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other "side of the page" text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense’s section targeting tool to remove those areas from Adsense’s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.

TIGHT THEMING.
You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.

BLOCK THE BAD ADS.
Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.

The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.

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Earn Money From Adsense

I would like to share 5 Adsense techniques that helped me increase my monthly Adsense income. Hopefully these tips will work for you, too.

1. Blend your Ad background with your content. Nothing turns off a visitor more than a page that's full of loud ads. Take a calmer approach to your advertising, and make your Adsense ads look like relevant, helpful content instead of instant money makers.

2. Stay away from the Default Adsense Template. As web surfers, we all have become oblivious to the default Google Adsense layout. Alter your palette, and bring an original look to your site's Adsense units.

3. Use Blue Links. Ever since the internet was born, visitors clicked on blue links. Everyone's used to it. So stick with the blue links, and test lighter/darker versions of them.

4. Use fewer Adsense Units. When I switched from 3 adsense units to 2, I experienced a quick boost in CTR. Many of your Adsense units go unnoticed, which hurts CTR and CPM. Experiment with few Adsense units, and see if it helps your CTR or not.

5. Test, Test, Test. This is the most important concept of all. Never get too complacent with your CTR. You can probably always do better. Always use channel tracking to follow your changes. Keep testing and tweaking, and so enough you will find the best Adsense recipe for your websites.

Try out these 5 Adsense tips, and develop your own action plan when adding Adsense to your web pages. Believe me: small changes can translate into huge gains in incomes. So stick at it, stay positive, and never give up.

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Google AdSense Make Your Web Site Pay

If you run a popular, information-rich Web site or blog, you can earn money from the growing online advertising market. You don't even need to approach advertisers. Simply run pay-per-click ads provided by search engines such as Google and Yahoo on your Web site. You'll earn money every time a visitor clicks on an ad.

If you use the Google search engine, you've probably noticed the text ads that run along the right-hand side and sometimes across the top of your search results. These are placed by advertisers who participate in the Google AdWords pay-per-click program. Google AdSense lets you earn a share of that money by running those ads on your site. There's no guarantee that you'll actually attract clicks and get paid, but it costs nothing to sign up and try it out.
PPC vs. Affiliate Marketing

AdSense is a pay-per-click service, not an affiliate marketing network. While both PPC ads and affiliate marketing networks allow you to earn money from your Web site, there are some significant differences in how they work.

Affiliates typically earn money only when a visitor referred from their site purchases the advertiser's product. (I discussed affiliate marketing in an August column.) But Web publishers can earn money from PPC ads when a visitor simply clicks on an ad. No purchase is necessary.

To maximize affiliate earnings, you must carefully match the interests of your site's visitors with the products and services that you advertise. That can be relatively easy if you manage a tightly focused site. But if your site discusses different topics on different pages, it can be time-consuming to find the most appropriate products to advertise for each topic.

AdSense automates that content-product matching process. Google crawls your site to examine your pages, using content analysis technology to find appropriate ads. The technology is similar to that used by Google's search engine. Most of the time, the process works well and serves up relevant ads.

AdSense Basics

To use AdSense, you start by signing up for an account at no cost. You then insert Google-supplied advertising code into your Web pages.

AdSense supports a number of ad formats that should suit virtually any page layout in your Web site or blog. You can adjust the color of the text and background, if you like. In addition, you can run up to three ad units per page.

Initially, you may see public service announcements displayed on your site. These PSAs earn no click-through money. Google says that in most cases relevant ads will display within 72 hours.
AdSense Limitations

The automatic ad matching process doesn't always work as smoothly as one would like. When I first put AdSense on one site a couple of years ago, the ads it served were rather generic. This resulted in a low click-through rate and poor earnings. I decided to position the ads closer to the site content. Almost immediately, I noticed that the ads changed, becoming more relevant, and my earnings soared.

Google won't accept every Web site. It won't, for example, place ads on sites with pornographic, gambling, and other controversial content.
Earning Money From AdSense

The amount of money that you earn from AdSense depends upon several factors, including the number of visitors to your Web site or blog and the nature of your content. Some content is more popular with advertisers, who will pay more for ad clicks. Google doesn't disclose how it splits the money it earns from advertisers with the publishers on AdSense. Google accumulates your monthly earnings and pays out after the balance exceeds $100.

I'm generally pleased with my earnings from AdSense. However, I know other Web publishers who don't believe it was worth the effort needed to enter the ad code. You risk only the investment of your time, however, so I recommend trying out AdSense to see if it earns money for you.

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Google Ad Manager, Just getting easier to make money online with your blog!

The general public probably best recognizes Google as the web’s premier search engine. Google’s dominance on the Internet can’t be denied or argued. But perhaps what many people don’t realize, Google has become a premium revenue source for many webmasters and online marketers.

It has became a virtual cash-cow for those who have mastered Google with their marketing techniques. They know a number one spot for a competitive keyword or keyword phrase in Google will usually prove very lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest, seasoned webmasters also know getting a top placement in Google will usually bring more traffic than a top placement in MSN or Yahoo combined! Getting a number one spot in Google for a popular keyword can prove very lucrative, earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and keywords for Google if they want to turn a healthy profit. Optimizing your webpages for Google is a complete industry in itself, what you really have to keep in mind, besides on-page optimization like keyword density, meta tags, etc. is that Google places a great amount of weight on off-page links and anchor text.

Google ranks all webpages on the Internet by a scale of PR0 to PR10, higher is better. One-way links from high PR sites related to your keyword or website theme is highly valued and will usually move your site up on the SERPs (Search Engine Return Pages). This is the major factor why ‘article marketing’ is all the rage and why articles are great building blocks for getting top keywords and consequently extremely important for earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top keyword listings in Google. But in my opinion, one of the best experts on the net for website SEO is Brad Callen. His ‘SEO Elite’ is top quality SEO software and his soon to be released ‘Keyword Elite’ will greatly impact how keywords are used by webmasters and marketers.

Once you have gained significant traffic, you can use Google AdSense to earn revenue from your site or blog. Google AdSense lets webmasters and bloggers earn advertising revenue by placing the AdSense code on their sites. These can be text links, images, or banners.

These AdSense ads will be directly related to your page’s keywords. Top or highest paying keywords will naturally return more revenue. AdSense ads are extremely targeted and is an effective way of earning money from your site. Learn more:

https://www.google.com/adsense

One of the undisputed top experts on using Google AdSense is Joel Comm. A seasoned marketer who has created some well informed products on Adsense—mainly his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you can buy your way onto Google’s first page results by using Google AdWords. This is the popular Pay-Per-Click advertising system offered by Google. Perfecting the AdWord system is an art form in itself; do it right and you can create very lucrative cash streams. Do it wrong, and you can create your very own personal money pits!

https://adwords.google.com/select

Therefore, it is strongly advised that you learn more about AdWords before you risk your hard earned cash. One of the best sources for Google AdWords is still Perry Marshall’s excellent ebook ‘Google Cash’. It will give you all the basics on Google AdWords.

Just about everyone knows about Google’s two popular programs AdWords and AdSense, but there are other ways marketers can earn money promoting Google products or services. Google has started to list products that an affiliate can promote through the AdSense program. You can earn money by promoting the Firefox browser with the Google search box and you can also promote Google’s AdSense program to other webmasters and earn money by referring new users.

The next logical step for Google is to offer more products through its AdSense affiliate program. Many seasoned marketers are promoting Google’s AdSense, it would be counterproductive for Google not to take advantage and offer other products/services through this marketing system. Its own products or other closely related third party products. Many marketers would gladly promote products under the Google banner mainly because any Google branded product would be an easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before they send you a check. Getting a check from Google is somewhat special, no matter what the amount, show your family and friends a check from Google and their eyes will pop open! If you’re an online marketer you may get quite a few larger checks from different online companies but nothing will get you the respect a Google check does. Just goes to show how much Google has permeated into our everyday lives.

Not that you need it, but it’s just another reason to start earning money for Google. Try some of the programs listed above and you will be smiling all the way to... now, where the heck is that Google Bank?

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