Pay Per Click Search Engines

Pay per click search engines (PPC) has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking. On this page you will find selected PPC search engines, as well as resources that will help you make the best out of these marketing tools.

Selected Pay Per Click Search Engines

The major pay-per-click search engine in the US is Yahoo! Search Marketing (previously known as Overture and GoTo), which delivers paid results to many of the major search sites, MSN, AOL, Yahoo! and Lycos included.

Equally important is Google's Adwords program, which gives you access to the search engine result pages of Google. The Google Adword text ads may also be displayed on web site (like for instance Pandia). If you want to reach as many potential visitors as possible, Yahoo! Search Marketing and Google Adwords will deliver. In Europe Espotting is also important. However, if you want to go for some of the more popular search queries, these search engines can be very expensive.

The smaller PPC services may also be of use. Admittedly, nearly none of them reach any of the major portals, but they do deliver results to a wide array of metasearch engines, and you can get clicks for a very reasonable price indeed.

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BidClix

BidClix is one of the Internet's leading and fastest growing advertising networks. Based on a bid-for-placement model, BidClix enables advertisers to attract new prospective customers through placing their ads into highly targeted contextual channels. BidClix enables publishers to maximize yield by selling their advertising inventory to the highest bidder.

Unlike pay-for-placement search engines (such as Overture, Google, FindWhat), BidClix does not sell keywords or search results. This allows greater flexibility for advertisers, who can then place their ads on a wide variety of content channels. These text ads can be served into all types of standard ad units, including banners, towers and pop-unders.

BidClix was launched in April 2001 by a team of seasoned online advertising executives. Today, BidClix serves over 30 million ads per day, generating tens of thousands of leads for our advertisers. BidClix was named the 4th fastest growing Internet property with 7.1 million unique visitors by Jupiter Media Metrix. Alexa Internet, a database that monitors the popularity of websites, has ranked BidClix among the Top 200 websites in terms of Reach.

BidClix attributes a large part of our success to the values of responsibility, responsiveness, reliability, and honesty. BidClix is dedicated to continually meeting the needs of our customers with innovative, easy-to-use technolog

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