Pay Per Click Search Engines

Pay per click search engines (PPC) has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking. On this page you will find selected PPC search engines, as well as resources that will help you make the best out of these marketing tools.

Selected Pay Per Click Search Engines

The major pay-per-click search engine in the US is Yahoo! Search Marketing (previously known as Overture and GoTo), which delivers paid results to many of the major search sites, MSN, AOL, Yahoo! and Lycos included.

Equally important is Google's Adwords program, which gives you access to the search engine result pages of Google. The Google Adword text ads may also be displayed on web site (like for instance Pandia). If you want to reach as many potential visitors as possible, Yahoo! Search Marketing and Google Adwords will deliver. In Europe Espotting is also important. However, if you want to go for some of the more popular search queries, these search engines can be very expensive.

The smaller PPC services may also be of use. Admittedly, nearly none of them reach any of the major portals, but they do deliver results to a wide array of metasearch engines, and you can get clicks for a very reasonable price indeed.